XAPP Analyst is an agent you can talk to about your leads, bookings, and customer conversations, right inside ChatGPT. Ask in plain language to break down leads by location and referring source, find the sources driving your most high‑value leads, and spot trends by service type and urgency. Pull the full detail on any recent lead, surface the homeowner phrases that can sharpen your SEO and search ads, review business and location context, and compare your business against nearby competitors. It help you learn about your business from your data and act on those learnings.