Research keywords, analyze competitors, check search rankings, and track your own site's search traffic and ad spend with cited, up-to-date data. Find keywords worth targeting, see why a competitor outranks you, audit a site for technical issues, and review your own Search Console, Analytics, and Google Ads for clicks, sources, positions, spend, and conversions after connecting those accounts. Useful for keyword discovery, competitor gap analysis, monitoring traffic over time, and seeing which campaigns are paying off.