YPulse is a research service focused on Gen Z and Millennials (ages 13–39) — covering tweens, teens, college students, young adults, and young parents across North America and Western Europe, with over a decade of syndicated survey data.
It tracks brand perception (awareness, favorability, usage), behavioral trends (spending, social media, entertainment, finance, health, dating), and publishes editorial content/reports on youth culture. It doesn't cover Gen X, Boomers, or anyone over 40.