Billy Grace Insights lets marketers ask questions about their own campaign performance in plain language. Users can look up which accounts they have access to, discover the metrics, dimensions, and conversion events available for a dataset, and then fetch aggregated marketing, shopping, or keyword performance rows for a date range. Results can be broken down by dimensions such as channel, campaign, or product, and can be recalculated under different attribution models, attribution windows, and lookback windows so users can compare how each model reports the same period. The app only reads data the signed-in user is already authorised to see.

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Billy Grace Insights